I am currently a contributing editor at The New York Times, focusing on social media strategy. I also create content for The Times’s Snapchat Discover team. Previously, I spent more than 10 years as a leading digital editor and strategist at The Times, where I developed a strong editorial background in writing, editing, video production and audience development.
When I’m not working for the Times, I am also freelance writing and strategizing about social media. In addition to being a regular contributor to The Times’s travel coverage, recent writing has appeared on QZ.com (Quartz) and History.com. My writing is often focused on travel, but I have a wide-range of interests and knowledge of several subjects, including sports, technology, food and arts & entertainment.
Currently Available For: Freelance writing or some sort dream full-time job offer you might have for me.
Create content for and strategize with The Times’s Snapchat Discover team; Create and implement social media and audience growth strategies for the Travel section; project manager of 2018 52 Places to Go Traveler series.
Implemented new social promotion strategy and practices; led email marketing strategies, implemented paid Twitter and Facebook campaigns; coordinated third-party syndication and content sharing deals
Oversee marketing, audience development and content strategies; Manage staff of freelance writers; write weekly articles; Founded website in July 2016
Coordinated section’s daily digital report on all platforms; wrote and edited news and feature articles; revitalized social media and SEO strategy for daily reports and special projects like 52 Places to Go; managed social media accounts, including @nytimestravel Twitter, Facebook and Instagram; assembled weekly email newsletter; grew travel page views by 34%; reduced bounce rate by 50%; trained staff on best digital production, social media and SEO strategies.
Justin is an gifted, creative digital storyteller. He has original ideas and has the technical facility to fashion a story in an accessible way. He’s also a great collaborator and communicator.
Justin and I worked together at The New York Times while he was on the Sports Desk during a time of profound digital change. Throughout it all, Justin was the kind of journalist and digital thinker who was willing to take on any project, large or small, and was careful to ensure all the details were right before publication. A calm and easygoing presence, even on a busy news desk, Justin is a patient coach who helps others learn new skills, while always staying one step ahead of the next big idea.
Justin made a tremendous contribution to our audience development efforts. He quickly immersed himself in Quanta’s multiple content types and social media accounts (not to mention our newly redesigned site), and crafted a high velocity, effective campaign to grow our reach across the major platforms. Justin is a skillful, experienced digital journalist who can do it all.