I’ve made the transition to freelance writing and social media consulting after more than 10 years as a leading digital editor and strategist at The New York Times, where I developed a strong editorial background in writing, editing, video production and audience development.
My recent writing has mainly focused on travel, but I’m also a generalist with a wide-range of interests and knowledge of several subjects, including sports, technology, food and arts & entertainment. I’ve also had success over the past year as a social media consultant and am still a contributing writer and social media editor for The Times.
Currently Available For: Freelance writing and social media consulting.
Write service-oriented travel articles, sports articles and create social-first content; Manage @nytimestravel Twitter and Facebook accounts
Provide written content focused on tech and best digital media practice; Developed strategy to overhaul audience development practices
Oversee marketing, audience development and content strategies; Manage staff of freelance writers; write weekly articles; Founded website in July 2016
Implemented new social promotion strategy and practices; led email marketing strategies, implemented paid Twitter and Facebook campaigns; coordinated third-party syndication and content sharing deals
Coordinated section’s daily digital report on all platforms; wrote and edited news and feature articles; revitalized social media and SEO strategy for daily reports and special projects like 52 Places to Go; managed social media accounts, including @nytimestravel Twitter, Facebook and Instagram; assembled weekly email newsletter; grew travel page views by 34%; reduced bounce rate by 50%; trained staff on best digital production, social media and SEO strategies.
Justin is an gifted, creative digital storyteller. He has original ideas and has the technical facility to fashion a story in an accessible way. He’s also a great collaborator and communicator.
Justin and I worked together at The New York Times while he was on the Sports Desk during a time of profound digital change. Throughout it all, Justin was the kind of journalist and digital thinker who was willing to take on any project, large or small, and was careful to ensure all the details were right before publication. A calm and easygoing presence, even on a busy news desk, Justin is a patient coach who helps others learn new skills, while always staying one step ahead of the next big idea.
Justin made a tremendous contribution to our audience development efforts. He quickly immersed himself in Quanta’s multiple content types and social media accounts (not to mention our newly redesigned site), and crafted a high velocity, effective campaign to grow our reach across the major platforms. Justin is a skillful, experienced digital journalist who can do it all.