Create content for and strategize with The Times’s Snapchat Discover team; Create and implement social media and audience growth strategies for the Travel section; project manager of 2018 52 Places to Go Traveler series.
Oversee marketing, audience development and content strategies; Manage staff of freelance writers; write weekly articles; Founded website in July 2016
Implemented new social promotion strategy and practices; led email marketing strategies, implemented paid Twitter and Facebook campaigns; coordinated third-party syndication and content sharing deals
Coordinated section’s daily digital report on all platforms; wrote and edited news and feature articles; revitalized social media and SEO strategy for daily reports and special projects like 52 Places to Go; managed social media accounts, including @nytimestravel Twitter, Facebook and Instagram; assembled weekly email newsletter; grew travel page views by 34%; reduced bounce rate by 50%; trained staff on best digital production, social media and SEO strategies.
Led daily digital strategy for section; led social media and SEO strategies for daily report; managed @NYTSports Twitter account; managed team of sports web producers; trained staff on best digital production, social media and SEO strategies; wrote and edited articles; collaborated with wide-range of newsroom departments on major live event coverage (i.e: Olympics and Super Bowl); produced videos and audio/photo features.
Managed production and layout for the Sports section of nytimes.com; developed and produced two original video series (The Pregame Huddle and Courtside); guided editors and reporters in best digital production practices; reported on and produced multimedia from several live sporting events, including the Super Bowl and Major League Baseball Playoffs.
Assisted in the production and layout for multiple news and feature sections of nytimes.com; collected and edited audio and photos for multimedia projects.
Used encoding software to stream live audio and video of NCAA sporting events at the Carrier Dome; developed and implemented strategies for improving the information architecture of SUAthletics.com; researched techniques to improve performance of audio and video streams.
Updated news stories using hand-coded HTML; edited image files using Photoshop; learned daily editorial operations of a newsroom.
Wrote weekly feature stories, music reviews and news reports for the newspaper’s entertainment guides and IthacaJournal.com.